Week 1
2026-10-02 · practice question

AI and clinic SEO

Caption
More people are using AI to compare options and decide which clinic fits their needs. AI can only recommend a business it can understand.

Your website needs to explain who you help, the problems you treat, how you work and which practitioner is the right fit. Generic service labels leave too much unanswered.

Would AI know when to recommend your clinic?

Planning a new clinic website, or unsure what your current site tells Google and AI? DM us WEBSITE for a free homepage mockup.

#ClinicMarketing #ClinicSEO #HealthcareMarketing
2026-10-02 · practical shortcut

Your Google Ads conversions may not be bookings

Caption
A Google Ads account can report plenty of conversions and still produce fewer bookings than expected.

The gap is often in what the account counts. A click on Book Now, a form start, a phone tap and a confirmed appointment are different levels of intent.

Separate primary outcomes from secondary signals, then compare the report with what reached the clinic. That gives you a much better basis for budget and optimisation decisions.

Want us to check your tracking and campaign setup? DM us AUDIT for a free Google Ads audit.

#GoogleAds #ClinicMarketing #HealthcareMarketing
2026-10-02 · ai experiment

Stop rebuilding the same AI prompt

Caption
ChatGPT and Gemini can both reduce the time lost rebuilding the same prompt.

Start with one task that happens every week: turning meeting notes into actions, reviewing booking gaps, drafting admin replies or creating a de-identified structure for clinical notes.

Give the workflow a clear output, your preferred format, a good example and a human review step. For clinical work, use an approved system and never paste identifiable patient information into a consumer AI tool.

Based on current OpenAI guidance for reusable project context and Google's September 2026 announcement of Gemini Skills. Availability varies by product and workspace.

Want a demo or help setting one up? DM us AI.

#PracticeManagement #AIForBusiness #ClinicMarketing
2026-10-02 · practical shortcut

Your booking button may be sending patients into a maze

Caption
A prominent booking button does not guarantee an easy booking.

Many clinic websites send people straight into a system filled with locations, practitioners, appointment types and labels that only the team understands. That creates work at the moment someone is ready to act.

Use the website to narrow the choice first. Explain who each option is for, then link people to the most relevant booking screen.

A useful test: can a new patient book the right appointment on their phone without knowing how your clinic is organised?

If your website is making patients work too hard to book, DM us WEBSITE for a free homepage mockup.

#ClinicMarketing #WebsiteDesign #PatientBookings