Your booking button may be sending patients into a maze.

High intent can disappear after the click.

A patient may still face too many locations, practitioners, appointment types and unfamiliar labels.

Do they have to work this out alone?

Guide first. Open the booking system second.

Your website should narrow the choice before sending someone into the software.

Make booking easier:

Can someone book without knowing your internal language?

If not, the booking button is only the start of the job.