Week 1
2026-10-02 · client question

AI and clinic SEO

Caption
A clinic owner asked where websites and SEO are heading as more patients use AI. My short answer: AI can only recommend a clinic it can understand.

Your website needs to explain who you help, the problems you treat, how you work and which practitioner is the right fit.

Would AI know when to recommend your clinic?

## Source note

Inspired by a recurring clinic-owner question.
2026-10-02 · client question

Moving a service to a new website

Caption
A clinic owner asked what to do with a service page that already ranks when the service moves to its own website.

The answer is not to delete the old page. Map it to the closest relevant page on the new site, use a permanent redirect, update the internal links and watch Search Console after launch.

One redirect can preserve a path customers already use. A proper URL map protects the rest of the move.

Planning a website or brand split? Check the old URLs before launch, not after.

## Source note

Inspired by a recurring clinic-owner website migration question. Guidance checked against Google Search Central.